Context
Most real estate projects in South Mumbai struggle with density, and therefore, the problem of your view being cut off by future developments. When the promoters came to us with a luxury project that promised spectacular, timeless views, we knew we had something special on hand.
Strategy
The ‘timeless’ quality of the project – design aesthetics, location, amenities – led to the development of a brand voice that would appeal to our intended audiences. The idea ‘Your own legacy’ intuitively appeals to well-heeled people who understand the badge value associated with acquiring things that don’t come with an expiry date.
