Giving a fashion brand a platform for expression
Fashion brands tend to struggle with distinctiveness due to the cataloguish nature of their advertising. When Baggit came to us, we saw it as an opportunity to evolve a brand voice that was different from the category.
The creative idea of ‘Play the Life Game’ came from a simple insight - women are wonderfully versatile and multi-dimensional, and their fashion choices tend to help them express how they feel at any given time. With a wide portfolio of fashionable bags that covered multiple usage occasions, Baggit was the perfect fit for our fashion forward audience.
Play the Life Game has evolved as a well recognised brand anthem for Baggit. POV currently works on developing creative expressions across Advertising, Media, Graphic Design, Environment Design & Visual Merchandising, Digital & Social Creativity, Product Merchandising among others.
